The name"Bhum"(pronounced[bʌm]) is inspired by the Sanskrit term"Bhumi"[buːmi], which signifies the Earth and the foundation of all life. With subtle irony,"Bhum"plays on the traditional pronunciation, reflecting the minimalist nature of our ingredient list and sourcing integrity. Using the finest ingredients available, from distinguished agricultural producers, we’ve crafted a deeply moisturizing blend that nourishes your skin and honors nature’s wisdom—simple, pure, and restorative.